Thirty One Years:
Old Enough To Know Better!

Skylands Visitor magazine and website has built relationships with readers from 31 years of publication and 25 years of internet presence.

The Skylands Visitor is a popular and well-established guide to the cultural and recreational attributes of Northwest New Jersey and nearby destinations in Pennsylvania and New York. Since 1990 we have developed a publication and website designed to deliver your message to a large and highly qualified audience: a 50,000 combined monthly online viewership and print circulation.

People pick up or subscribe to our publication and come to our website to investigate exciting and unique destinations. Much of our audience consists of repeat readers who come back again and again to make plans for daytrips, weekend getaways and longer excursions.

Why Print? From Oldwick, NJ:

I deeply believe that people experience print media differently than digital media.  I do not find sitting with a cup of coffee and a lap top remotely relaxing or introspective — I tend to mindlessly jump from one link to the next and my 'reading' is puddle-deep and somewhat ADHD. Whereas when I pick up the Skylands Visitor in print I actually read it through cover to cover and use it to plan things that I want to do and see.  One is like a little 'mini-vacation' for the soul and the other is just like everything else digital — drinking a mass of new information from a firehose…   

Content and editorial highlights

Original, independently developed feature articles identify and describe the components and themes that define the distinct personality of our region. Each seasonal issue of the Skylands Visitor also includes an extensive calendar of events and activity guide highlighting recreational and cultural destinations in and around Northwest New Jersey.
Most of our written contributions, generated over 31 years of publication, appear on our website. Stories are categorized generally into outdoors and recreation; nature and wildlife; farms and gardens; history and heritage; arts and culture; towns and tours. A few minutes on the site will give you an idea of what we publish. Here are examples from recent issues or check here for circulation and demographic information.

Read the Autumn, 2019 issue

Read the Summer, 2019 issue


We are all about Northwest New Jersey! Because we deliver a focused message to a large, targeted and qualified audience, the Skylands Visitor offers, dollar for dollar, a competitive, productive, and proven advertising vehicle. The integration between our publication and website is a powerful and cost effective marketing tool.
Find out more about our readers...


For the Kutztown Folk Festival we received 1034 coupon returns from Skylands Visitor. That was the best coupon return for any of the 22 magazines we advertise in. The next best coupon return for magazines was 356. That is quite amazing. You obviously have a very well-regarded magazine for people looking to go on excursions, etc. within the area of New Jersey you cover as well as outside into Pennsylvania. Thanks. -- Joe Byrne, Byrne Advertising & Design, Blandon, PA
Dollar for dollar, this publication has performed better than anything else I have ever tried, including local, regional and national magazines and newspapers of all shapes and sizes. Qualified customers, who would never have known that my shop existed, continually walk through my door as a result of my ad in the SKYLANDS VISITOR. These people include visitors to New Jersey from all around the country, as well as residents of the state whose curiosity about our little corner in Frenchtown has been stimulated. The important thing is that most of these people have come ready to spend money in my shop. -- Ron Kobli, Decoys and Wildlife Gallery
I see the "click-throughs" to various websites I maintain, and from your site, so I know what you are doing is working. That is important since I am always spending someone else's money and need to report back to them. -- Giulia Iannitelli, Innovative Marketing Designs
I just have to write and let you folks know that this site is excellent. It's well designed, very comprehensive, easy to navigate, creative, inclusive and visual. I stumbled across it six or so months ago, have bookmarked it, and keep coming back. My husband and I have taken so many trips, drives, adventures based on the info and maps on your site. So...often times we just complain. I wanted to let you know how good your site is and I wish every county/state had a website as good as skylands. If there are awards out there for best website - then I nominate Great work - love it....keep it up. You're heads above and far beyond any website out there.
I recently discovered this website and love it. Thank you for opening my eyes to some of the amazing places so close to home. I've lived here for 8 years and think I've seen more great nature in the last couple months than ever before. I look forward to discovering even more beautiful scenery as the seasons change. You all have done an excellent job with the website, maps and detail offered and I am happy to recommend this website and the places you list to my friends and family. With gratitude, Puja Minotti
We have lived in Clinton Township since 1964 and saw things in your beautiful magazine we never knew were close by.
Hi, We've been in touch before (one of these years I would enjoy writing a piece for you) and I had to send you this email right now. Skylands as magazine and weekly update is a joy! Descriptions of activities are tantalizing and geographically covers just enough territory to make any excursion probable and possible. Thank you.
NJSkylands: I have been aware of your magazine for a few years but have only been a subscriber for about a year now. It is a wonderful little magazine and always has interesting stories about a very spectacular area of New Jersey. I've used articles to follow the old DL & W lines from Hackettstown to Columbia and also through Washington. Have followed the L & HR line from Belvidere up around Johnsonburg & Allamuchy. Met the owner of the old L & HR station at Great Meadows one day; had pleasant conversation with him. Have not had the opportunity to hike any of the trails yet but hopefully this winter can some of that in. Lastly, am still very surprised that New York City and its burbs have not encroached on that area north of Phillipsburg and west of Hackettstown--just hard to believe so many farms and so much open land. These folks in NW New Jersey should feel very lucky, it is a lovely area and can compete scenery wise with any state in the union. I live just outside West Chester, PA in Chester County which is also a very nice area but Skylands beats it !
Best regards, Guy Lisowski
Hi - I was browsing around the website. There's such an enormous wealth of great info - its awesome!!! Just wanted to say thanks for a really cool website! Cheers - Andy V
We're getting too old to drive to New Jersey, and I hate being tempted by your e-mails. Please remove me from your mailing list. - RAC

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