Choose this established regional Web site
to promote your business!
Pretty much all the material that has been produced for the Skylands
Visitor magazine—including stories, directories, interactive
versions of regional and county maps, and getaway packages—resides
on njskylands.com. Over
300 web pages offer the most complete profile of Northwest New
Jersey you'll find anywhere. Now in its 14th year online, the site
registers about 200,000 page views every month from people seeking
information about northwest New Jersey and surrounding areas. Our index will
give you an idea of the scope of our content. Follow the links
below to explore the NJ Skylands website and see how it can work
for you!
Home Page | Events | Area
Maps | Getaway
Packages &
Discounts
Arts and Culture | Attractions | Farms | History | Towns
and Tours
Nature and Wildlife | Outdoors | Parks
200,000-250,000 page views EVERY
MONTH!
Web site benefits
Accountable
Reports are available via user log-in or email for
all web-only or add-on premium magazine advertisers. Statistics
include ad impressions and click-through results for your campaign.
Create an affordable targeted internet promotion campaign that
includes any or all of the following:
Basic Website Listings
- You can list your property on a combination of directory and map pages
for one year: only $225, less than $20/month.
Website visitors refer to these pages about 50,000 times each
year.
- Linked listing will appear in the appropriate
directory:
Accommodations | Shopping
and Attractions
- Linked location will appear on the appropriate
map: by location or topic
Banner Ad Campaigns
Banner ad campaigns are available in various sizes, and rotate
across the web site. Campaigns cost between $2.50 - 10 CPM (cost
per thousand impressions) and can yield 3,000 - 20,000 impressions
each week. You can book for either a specific period of time,
or for an allotted number of impressions. Our ad server controls
the number of times your banner is seen and makes sure that it
is spread evenly across the pages viewed by web site visitors.
You can also target the kinds of pages where you want your banner
to appear: outdoors,
events,
attractions, towns
and tours, etc..
For some advertisers these links yield thousands of click-through
referrals to their web sites. You will receive reports on the
progress of your campaign, including statistics on impressions
and click-through on your listings and banners. You can change
your banners to test special offers, etc., and you can use more
than one banner in your rotation.
Section Banners
Section banners are placed on every web page in that section.
For example, there are approximately 90 pages describing outdoor
recreation -- hiking, canoeing, birding, fishing,
etc -- each of which can carry your banner.
Extended Listings
Extended listings (text ads) are included as reader resources
in specified directories, on suitable map pages, and with appropriate
stories. For instance a bed and breakfast listing would appear
in the general
accommodations list,
on the accommodations
map,
and on pages that might describe a nearby activity or attraction.
For example, story
about Stokes
Forest includes links for nearby accommodations
and attractions in Sussex County. Or a driving tour
of Hunterdon's bridges
along the Delaware River includes attractions and accommodations
in that area.
All banner ad programs include extended listings.
E-Mail Newsletter
More than 3,000 web site subscribers also
receive our e-mail
newsletter, featuring current events, suggested
seasonal activities, and special offers. This
opt-in bulletin now reaches 3,200 subscribers. Events are
also promoted in the "This
Week in NJ Skylands" news feed.
Billboard Pages
Post your own billboard page directly
on our site. Last fall the page for Windy
Brow Orchards received 4,358 visitors looking for
apple picking.
Banner Sizes and Samples
Half Panel Banner:
50,000 impressions (usually over 3 months): $275
100,000 impressions (usually over 6 months): $475
200,000 impressions (usually over 12 months): $865
Large Banner:
50,000 impressions (usually over 3 months): $250
100,000 impressions (usually over 6 months): $430
200,000 impressions (usually over 12 months): $785
Medium Banner:
50,000 impressions (usually over 3 months): $225
100,000 impressions (usually over 6 months): $385
200,000 impressions (usually over 12 months): $705
Small Banner: 3 month run (50,000 impressions): $195
50,000 impressions (usually over 3 months): $195
100,000 impressions (usually over 6 months): $345
200,000 impressions (usually over 12 months): $625
Section Banners: Run on all pages of designated portions of
web site. ie. outdoors, farms, events, history, parks, nature
and wildlife, towns and tours, etc. You can run your banner for
a month or week at a time. Great for upcoming events!
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